Augmented reality for Actimel
In these days when the community of Meneame.net announced with great fanfare and with data that does not help Actimel your defense more than any yogurt, perhaps the idea that the brand advertising strategy change (how many years they've been with white halo ?) and enter the world of branded entertainment such as creating a game for the iPhone (and since they can Android and Symbian also) might be the only way to seduce the geeks friends.
Actimel is the most profitable of Danone and I'm not sure the campaign against has affected sales (despite the more than 1500 bobbing news), but is a warning to boaters on the network things are governed in another way: if you lie you will have thousands of people screaming and its effect can be devastating (and I say "may", which does not mean it happens).
I put here the video of an Augmented Reality game that looks good but is nothing new as it is a type of game that was already on the Symbian platform for years, but the iPhone's touchscreen and the accelerometer will surely make the experience more rewarding and interactive.
not tell me that viruses are not the same as some old demo of Actimel. Only missing the white halo mobile and have the complete package. What a bitch
ideas like this can not be recorded (you can only record the game code), but hey, let it recorded here, if Danone were inspired by it.
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